Unhappy customers have marginally less budgest than happy ones. It's important to keep your customers happy in order to maximize your earning. Customers can get angry when one of the following happens inside your store:
- Product-Based Reasons
- No products on display
- Products are out of their budget
- Not enough product variety
Based on these factors, your best bet is to get as many Marketland displays inside your store, place them against the walls, and expand your market as often as your budget allows. Because the storage space of each display is pretty generous, your best bet is to restock as often as possible using the fastest restocking time – especially at the beginning of the game – to keep your customers happy.
VIP Customers have dramatically higher budgets than normal customers. Keep an eye out for them so you can increase their budgets even higher with Shopper Cards. Every new customer type you unlock comes with a new VIP. You may also need to catch VIP customers to complete quests.